No World Record for HD Olympic Coverage, But the Race is On to Push HD Service to the Masses
Dallas, TX (PRWEB) September 7, 2004
Despite the fact that less than two million U.S. households actually received a high-definition feed of the summer Olympics  with less than one million actually tuning into the HD programming  this was the most extensive consumer exposure to HDTV programming and technology to date. According to a new report from research consultancy The Diffusion Group, while HD Olympic coverage may have left many sophisticates complaining about limited selection and delayed programming, it nonetheless introduced the concept of high-definition television to a new and much more mainstream market.
However, exposure to HDTV is not the same as purchasing an HDTV or signing up for an HD service. ÂOne of the primary constraints to widespread HDTV diffusion is the widespread confusion among consumers as to what exactly HDTV is and does, says Scott Kipp, consulting analyst with The Diffusion Group. ÂAlthough the critics of NBCÂs HD coverage are correct in many ways, there is no doubt that NBCÂs positioning of HD content and the vendors who leveraged the Olympics as a means of advertising HDTV solutions have had an impact on the general publicÂs awareness of HD.Â
ÂBy 2008, more than 40% of U.S. households will own an HD-ready TV but only 16% will be able to enjoy HD content  even when it is given away for free, Kipp continues. ÂThere is a difference between being ‘HD-ready’  that is, while the TV supports HD there is no HDTV receiver present  and ‘HD-consuming’  which implies the existence of both an HD monitor and HD receiver.Â
TDGÂs latest report, HDTV Service Providers: Competitive Analysis & Forecasts, examines the various HD services offered to U.S. consumers, as well as quantifies the penetration of and likely demand for HD technology and services through 2010. HDTV Service Providers: Competitive Analysis & Forecasts is now available for purchase on the CompanyÂs website, http://www.tdgreserach.com
About The Diffusion Group
The Diffusion Group is a Âthink tank of consumer technology analysts charged with providing timely, actionable intelligence designed to best position new consumer technologies for rapid diffusion. TDG is committed to providing market research and strategic consulting services based on conservative, real-world analysis and market forecasts grounded in consumer research. For more information about The Diffusion Group, visit our website at http://www.tdgresearch.com
Media Contact:
Andy Tarczon
The Diffusion Group
972-731-2553
andy@tdgresearch.com
# # #
Attachments
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
WWE Smackdown 7/22/11 Part 4/4 (HQ) – Friday Night Smackdown HDTV – 07/22/11 7/22/11 7/22/2011 07/22/11 07/22/2011 22/7/11 22/7/2011 22/07/11 22/07/2011 22nd July 2011 HQ HDTV PDTV HQTV HD 240p 360p 480p 720p 1080p 16:9 Widescreen FUll HD megaupload mediafire 1/6 1/7 1/8 PART 1 PART1 PT 1 PT1 1/9 1/11 1/10 1/12
Related Hdtv Articles